Web Entrepreneurs Take Note

The WSJ StartUp Journal had an interesting piece recently on search engine results by Alan S. Horowitz.

He begins with "Today, getting your company listed in the first page of a search on Yahoo or Google can transform an also-ran into a front-runner."

And ends with

Higher rankings do not come immediately, no matter what you do. There may be weeks between visits by spiders to your Web site. Also, the algorithms used by the search engines are constantly changing, and that may call for some tweaking to a Web site. Experts say it may take as long as six to nine months to move near the top of a search.

A quick look at sites such as High Beam Research or EZineArticles or EVenturing will turn up a wealth of information about on-line marketing.


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