Advice to companies considering SL

Ian Schafer of Deep Focus, writes at Clickz Network "As I write this [November 17, 2006], there are just over 1.4 million residents* in Second Life, with over $704,000 spent in the last 24 hours. Though the number of users isn't going to bowl anyone over, the spending should."
His advice to companies considering SL includes:

Spend time in Second Life first. The concept of Second Life isn't difficult to grasp, but living in it is.
Give back to the community. Determine how your [company's] entry will actually benefit the Second Life community.
Work with the right partners. Odds are, your existing interactive agency doesn't know much about building property, coding actions, designing clothes, and vending in Second Life. Make sure it's working with someone who's been at it for years.

This directory includes nearly 50 reputable Second Life developers. And there's always oDesk.

* projected to be 2 million residents by year-end

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