Another View of Virtual Worlds

From Random Tech comes this cautionary note:

Thanks in large part to media hype, marketers continue to rush to the virtual world of Second Life despite increasing evidence they don’t really know what to do when they get there. So far all this collective marketing savvy hasn’t much impressed the actual Second Lifers. One of the reasons that marketers may not stick around the site [Second Life] is because the actual number of regular users is far lower than what they had expected.

A more recent article from the same blog, Second Life: The Coming Virtual Web

Indeed, sociologist Bob Moore, who studies virtual worlds, believes three-dimensional worlds will be the “pervasive interfaces for the Internet.” The Web of the future will not only look different, but function differently, too.