Thursday, September 06, 2007

Personalized Search, and Cuill

Geeking with Greg has an interesting series of posts summarizing recent research on online brands and branding (especially the importance of Google and Yahoo! brands). The blog tagline, Exploring the future of personalized information, indicates the focus of the articles. Linden says "[Search] Personalization changes what people see based on their past behavior and the past behavior of others".

He also points to Search Engine Roundtablereports from the recent SES 2007 (Search Engine Strategies conference).

The stealth search engine, Cuill, is reviewed in John Battelle's Searchblog; there's an overview at TechCrunch.

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