FT on SL

The Financial Times finally weighed in n Second Life just before Thanksgiving, with a thorough description of the old (Kurt Vonnegut, veteran rockers Duran Duran, Mark Warner) and the new (talent scouts, marketing firms like Crayon, recruiters, Reuters) on SL.

There is no doubt that Second Life is the new, new thing.... Toyota is selling virtual cars; IBM, which has plans for its own 3-D intranet, has paid one of its software engineers to hang out there and ad agency Leo Burnett is building an “Ideas Hub” where its global staff can meet and interact. In October, Sun Microsystems even hosted a “virtual news conference” in Second Life to flag up its new gaming strategy.

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