Friday, March 23, 2007

2006 Advertising Spending

March 19, 2007- Advertising spending for the full year 2006 rose 4.6% over the same period last year due to gains across major media, according to preliminary figures released today by Nielsen Monitor-Plus, the advertising intelligence service of The Nielsen Company.
Advertising spending increased in most reported media, led by Internet (35%), the top 100 Spot TV markets (9.1%), Spanish-Language TV (8.1%) and Outdoor (8.1%). Growth in a number of media remained flat or slightly down over last including B2B magazines, Coupons, smaller Spot TV markets, Network Radio, and Local Newspaper. “Total U.S. ad spending continues to grow, with the Internet, Spanish-Language and Outdoor [especially digital billboards] leading the way,” said Brian Lane, Senior Vice President of Client Strategy & Product Development Management for Nielsen Monitor-Plus. Snippet from Nielsen Media Research
The report details spending for the top ten among advertisers, product categories, brands, product placements and political advertising.

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