Tuesday, May 15, 2007

Social (Editorial) Calendars

Steve Rubel of Micropersuasion says:
Editorial calendars break out some ... of the major feature articles an outlet plans to publish. This helps PR professionals target their pitches to fit into these stories. However, it's really intended for media buyers so they can purchase ad space near very relevant articles. These are guides and the information changes frequently. The information is usually part of a media kit. They tend to be sparse too.

There's a lot of room for innovation when it comes to editorial calendars. For starters, why shouldn't they be social?

In the interest of furthering this discussion (and structuring my life a little bit) I have published an editorial calendar for Micropersuasion.

MyEdCals is a large database of editorial calendars. ARA Content provides copyright-free content as well as editorial calendars. But the Forward blog explains why editorial calendars are long out of date.

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