Tuesday, June 05, 2007

Threadless Interview

Guy Kawasaki's interview with Jeffrey Kalmikoff, who describes Threadlless as "an ongoing, online tee shirt design competition."

On asked whether the Threadless participation in forums and podcasting increase sales or are they just fun/cool things to do, Kalmikoff said
Participating in the forums, definitely helps to people understand that the owners and employees of the company really are part of the community and don’t sit up on high looking down onto our business. Most everyone who works for us was part of the Threadless community before they were employed, so it’s a pretty natural thing. The podcast—who knows—but it’s really fun!

BGN reviewed Threadless last November, as an early example of successful crowd-sourced manufacturing.

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