State of Play V Update

Thomas Malaby's notes on the panel discussion at the State of Play V conference, Building Businesses in Virtual Worlds are available now. He especially notes the tension faced by real world organizations operating in virtual worlds: how to maintain control over their brands while tapping into the innovation that virtual world users can provide.

Workshops today, the final day of the conference, include Educational Applications, Law and Regulation, Managing Identities in Virtual Worlds, Commercial Applications, and Online Poker.

Podcasts and videos from the event should be available here.