Monday, September 10, 2007

Business in SL - Conference

Conference in London, late September: Achieving Real Business Growth Through Second Life (Note: This conference title is registered) According to the sponsors, The International Quality and Productivity Center (IQPC), most SL residents are Europeans over the age of 30. The presenters' list includes head shots of their SL avatars.

Back in April, Mitch Wagner noted that "quite a few Second Life users are network engineers. These are Cisco's customers, and Cisco is aggressively using Second Life to communicate with them." In May, Business Week described SL in terms of Anshe Chung's "booming land development business, which she has built from nothing two years ago to an operation of 17 people around the world today. As we chat, her story sounds like a classic tale of entrepreneurship." And in July, Sheila Yoshikawa of Sheffield University reported on the Blogher 07 SL Conference, including the business and branding panels. Recent University of Utrecht research on business in SL is summarized Browsing the Metaverse (The full pdf report is available online in Dutch)

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