Guy(s) on LinkedIn

LinkedIn is an online international network of more than 8.5 million experienced professionals representing 130 industries. Guy Kawasaki points to ten ways to improve the usefulness of a LinkedIn membership. In addition to the obvious steps, his recommendations include:

Improve your Google PageRank
Perform blind, "reverse", and company reference checks
Gauge the health of a company, or an industry
Track startups and new ventures.

And from comments received on that post: Scope out the competition, customers, prospective partners.

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