Wednesday, April 04, 2007

Advertising Online Soars

According to the UK Times:
The internet will overtake radio by next year and become the world’s fourth-largest advertising medium, a year earlier than forecast.
Global spending on internet advertising increased from $18.7 billion in 2005 to $24.9 billion (£12.6 billion) last year, according to ZenithOptimedia, the media-buying agency.
Behavioural targeting, in which advertisers follow consumers’ internet use, is another growth area. Snippets from the Times Online

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