Thursday, April 12, 2007

Media Use Stats

EduGeek's Matt Crosslin points to a site with extensive and current data on media use by teens and adults, Frank Baker's Media Use.

SAMPLES:

VIDEO GAME USAGE
More than one in three U.S. adults who go online, or 37 percent, own a video game
console and 16 percent own a portable gaming device (Source Nielsen//NetRatings)

MEDIA HABITS OF CHILDREN AGE 6-11
* 975,000 have visited/used MySpace.com in the last month
* 2,376,000 have downloaded music online in the last month
* 1,367,000 have written or read an online journal/blog in the last month
(source: Fall 2006 National Kids Study)

2007 MEDIA HABIT PREDICTION
It turns out that in 2007, American adults and teens will spend an estimated 3,518 hours - or nearly five months each - plus $936.75 per person consuming media.
(Source: a communications industry forecast that is included in the U.S. Census Bureau's Statistical Abstract of the United States: 2007: "Media Usage and Consumer Spending: 2000 to 2009." )

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