Virtual Stuff at Stanford

Today's Virtual Goods Summit at Stanford University is focused on the emerging market opportunity for virtual goods and economies. Produced by Charles River Ventures, Susan Wu's article introducing the event on TechCrunch elicited a long string of comments in support of, and critical of, emerging business models for virtual goods.

The forum intends to address such issues as

• How will virtual goods and virtual currencies impact social networking?

• Are virtual goods the next big business model?

• What does it take to successfully launch a virtual goods offering?

• Are virtual goods poised to go mainstream?

• What does it take to nurture and develop a successful virtual economy?

• Why are users embracing virtual goods?