Friday, August 24, 2007

Is a Virtual Business Life Worth Living?

Entrepreneur Magazine had a recent piece, Virtual Life Worth Living? about the experiences of businesses who tackled a presence in SL.

According to their experts, especially Steve King, lead author of the recent Intuit Future of Small Business Report: Technology Trends (pdf), there aren't enough users, it's not attracting the mainstream, businesses haven't figured out how to translate the physical into virtual worlds, and businesses haven't figured out how to successfully market in virtual worlds.

There's a rather different perspective in ComputerWorlds's What Second Life Business Exodus?, the Business Communicators of Second Life, and the Ludwig von Mises Institute's The Coming Second Life Business Cycle. There's also a collection of articles about SL and virtual worlds at Business Week.

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