Thursday, September 13, 2007

Virtual Stuff

According to the New York Times, Stuff Matters in Virtual Worlds:
When people have the opportunity to create a fantasy world, they can and do defy the laws of gravity (you can fly, and walk under water in Second Life), but not of economics or human nature.

Second Life residents often take virtual jobs, even poorly-paid ones. They are evidently discovering what inheritors have struggled with for generations: It’s not as much fun to spend money you haven’t earned.

Robert J. Bloomfield, a behavioral economist at Cornell University, studies investor behavior in the real world and recently became interested in how investors behave similarly in Second Life. Reporter Daniel Terdiman's book “Entrepreneur’s Guide to Second Life” will be published soon. Not only does stuff matter to residents of SL, it provides rich opportunities for research, analysis and publication.

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